How We Do It:
The boat business is not unlike the real estate business. You may have heard about the 90 second rule in real estate or what others call “curb appeal”. In yacht sales, we call this “dock appeal”. The same concept applies to yacht sales.
In many cases a buyer will make his decision to reject a yacht within the first 90 seconds based on the initial and immediate perception of the boat. At Grand Slam, we will work with you to try to maximize the dock appeal of your boat and to get you beyond the initial 90 seconds.
In some cases, boat sales is a “numbers game” and the more potential buyers that see you boat the better the odds of finding your buyer. More showings increase the chance for a quick sale dramatically.
This means the boat must be in clean and presentable condition which will be evident to buyers from the many online photos we post even before they visit your boat. It also means that any defects or deficiencies must be addressed before the first buyer comes aboard to inspect the vessel. It is the old story of “we can do it now” or “we can do it after the survey” at which time, your buyer may wait until the work is complete, or he may have moved on to another boat.
And in order to maximize the number of potential buyers who will see your boat, it must be easily accessible. Geography counts. We are fortunate to live and work in an active boating area and there are many places to store your boat which are close to some of the nicest cruising grounds in America. This part of Florida regularly attracts boat buyers from around the state and around the world. If you can locate your boat for sale in an area that is easy for folks to see it (good highway access, good airport access, easy marina access, etc.) then your boat will be seen by more buyers.
In order to help our sellers locate their vessels in high traffic areas, we offer Special Rate Brokerage Slips near our office. The location of these slips makes it easy for customers to shop your boat and helps makes Grand Slam Yacht Sales a destination stop.
During the course of your listing agreement with Grand Slam, you can expect regular communication and feedback from your broker detailing sales activity on your yacht and the condition of the overall market.
Our Buyers have come to recognize our skill in making a boat purchase easy for them. Boat buying should be a fun experience and we strive to keep the fun in the entire process.
We are present for the showing of your vessel to prospective buyers, will assist in preparing a formal offer to purchase, and will help throughout the negotiation process. We are present for the Survey and Sea Trial and will work to get the sale of your boat closed.
Once we have found a potential buyer, we work closely with buyer and seller during the process of negotiating a “Purchase and Sale Agreement”. This is the written agreement which becomes the roadmap for how the sale will proceed. And once the Agreement is signed by both parties, we work to make the process simple and smooth. We will work to eliminate any and all contingencies which must be met before the close of the sale and we will keep the progress of the sale moving forward to meet the specific dates outlined in the Purchase and Sales Agreement.
Our buyers have the confidence that when they put in an offer and accompany it with a significant deposit of earnest money, the money is held in our escrow account. They have the confidence that their funds are protected and know that they are working with licensed and bonded yacht brokers. They also have the confidence that at closing, they will have free and clear title to the vessel they are buying, with no uncertainties as to title, bank loans, liens or outstanding payoffs that need to be made prior to them receiving their vessel with clear title.
And our sellers know that when the boat is closed, there are clear funds in their account and any outstanding loans or liens are paid off on their behalf. This is all done smoothly with painstaking attention to detail, and in a transparent manner.
With our working relationships with other professionals within the industry, we are adept at recommending and arranging boat financing and boat insurance for our buyers, thereby avoiding some of the pitfalls that can derail a boat sale. And we know how to work through the survey and sea trial process to keep a boat sale on track towards a timely closing.
We have a network of boat shippers (locally and internationally) as well as skilled boat captains who routinely deliver boats of all types for our clients.
And we have good relationships with a variety of marine contractors who can help make your boat ready for showing and sale and can prepare your sold boat for the new buyer who wants the latest and greatest gear when he takes delivery of your vessel.
We have close working relationship with a number of nearby yards including Snead Island Boatworks, Cuts Edge Marina and Cortez Cove Boatyard. These yards routinely assist in the survey and short haul process, in water or “on the hard” storage, and will also effect maintenance and repairs to help get your vessel sold.
Grand Slam Yacht Sales participates in a number of Boat Shows to help market your vessel. Whether you would like to have your boat featured at our trade booth in print, or would like to have your boat displayed at the show and in the water, we can make it happen and will expose your boat to many potential boat show buyers. Some of the shows that we exhibit at are:
Your boat’s sale is just a phone call away. Or, better yet, come and visit us at our office in Palmetto.
It is not uncommon these days for a yacht broker to talk with a prospective buyer who may know as much or more about a given yacht than the broker. With all of the blogs, consumer websites, factory websites and more on the web there is no shortage of available information. But the ability to provide reliable information is often the role and responsibility of the Professional Yacht Broker.
The yacht broker’s role is often to help a buyer sift through the myriad of information and to help a buyer find the substance and core of what is really important about boat brand A vs. boat brand B. The role of a yacht broker is often one of “consultant”, helping to determine what a boat buyer’s need are and then to assist in evaluating various vessels to determine if they meet those needs.
One of the little secrets of the brokerage business is: PRINT ADS DO NOT SELL BOATS!
Professional and Skilled Boat Brokers Sell Boats! And they use a multitude of tools to get a boat sold. Internet search mechanism is a key to offering boats to buyers with an easy to use format and search function. But the internet alone does not sell boats.
So then why do brokers use print ads? The answer is simple. Print ads promote the Brokerage and are the main source of new listings of boats for sale. People looking to sell their boat spend a great deal of time looking at print ads to decide where to list their boats for sale. They often base their decision on where they see other similar boats offered for sale in the brokerage ads.
Internet shopping for boats has increased dramatically every year. It is a rare occurrence when a boat sale does not originate from a listing on a web site.